Why have trade mark protection?
Many businesses are unaware that just registering their business or company name does not provide protection. If another party were to trade mark your name, they could demand you stop using your own business name.
Registering a trade mark for your business is a relatively inexpensive way of protecting your business’ most important assets. It gives you exclusive rights allowing you to prevent other parties using your trade mark(s) without your consent, or using a deceptively similar trade mark.